Mobile Holds Incredible Promise For Businesses.

Today, nearly 40% of U.S. subscribers regularly access the internet on their mobile phones. By 2013, Google predicts mobile web traffic will surpass PC web traffic.  Less expensive than PCs, laptops and tablets, mobile phones are incredibly pervasive worldwide.  Before long, your mobile website or landing pages will attract more daily visitors and generate more sales than your desktop site.  Even more interesting to LocalDirective, our strategic digital marketing agency partner, is that mobile users are more engaged, and in many cases, more likely to take an action that results in revenue.  Oh, and did we mention, they are generally more loyal?

But, How To Capture The Opportunity?

The main issue with mobile users is how to give them just the information they need, when they need it, and in the most compact way possible.  In fact, the easier and more intuitive the experience, the higher likelihood you’ll achieve all the things you want: engagement, action, loyalty.  Enter, stage left, QR (Quick Response) codes.

QR Codes Hold A Wealth of Information And Make Capture Of Information Easy.

A QR Code is similar to a bar code, which has been used for consumer goods for years. Bar codes revolutionized point-of-sale management with the ability to represent data about the products on which they were affixed. QR codes are very similar in that they can hold information, but the difference is that a bar code can only hold up to 20 numerical digits and QR codes – since they are two-dimensional – can hold thousands of alphanumeric characters of information.  Further, bar codes of the past required a special scanner to read the embedded information. Not so with QR codes. Only a camera-enabled smartphone with a FREE QR code reader is needed.

Bottom line, it is the ability to hold vast amounts of information and ease of use that will help QC codes revolutionize the way information is delivered to mobile users.

So, How Should You Use QR Codes?

The application of QR codes is vast for business owners.  You are truly only limited by your imagination.  A few examples, to get you going:

• Place a QR code on a product or service label, and offer a coupon for emails sent to the embedded email (bonus: you are capturing all-important email addresses).
• Place a QR code on your business card so that the reader can put your contact information in their database.
• Place a QR code on a brochure to immediately link the reader to your website.
• Place a QR code on your website to activate the email program on the reader’s phone so that they can immediately contact you for more information.
• Place a QR code on a direct mail postcard or letter to insert your phone number so that the reader can call you to request an appointment.

As you can see, there are many ways to use QR codes in your business, whether you serve consumers or other businesses.  The ability of QR codes to connect prospective clients with your business and your content opens a whole new world for you to deliver relevant information to your eagerly-awaiting mobile audience!

If you would like some guidance, consultation or even assistance developing relevant, location-based mobile websites, landing pages and marketing programs, call LocalDirective today at 888.613.7174 or send them an email.