There is no denying the value of a quality link to your website. As part of the search marketing game plan, garnering links from authority references always tops the list of recommended best practices.  A citation from a trusted source assures users and search spiders alike that they can expect to find a relevant resource.  That’s where the Best of the Web (BOTW) Directory comes in…

Why the BOTW Directory Works

BOTW employs a large and accomplished team of editors who add tens of thousands of high quality listings to the directory every month. The editors adhere to strict guidelines to qualify sites and then categorize them into the most relevant category within the directory. Their focus on quality and relevancy ensure users (humans and search engine spiders) that the content they are looking at is indeed relevant and unique. This dedication to editorial integrity means listed sites get more relevant traffic.  And their tenure as the Internet’s oldest directory makes them a proven and trusted resource for the top search engines to use when evaluating your placement.

Why the BOTW Directory is essential to SEO/SEM

• Drive Relevant Traffic

The users of the web directory expect to find relevant resources, and place a level of trust in sites listed within the web directory. They know when they come to your site that they’ll find what they expect to find, and are further along in the buy cycle.

• Improved Search Engine Visibility

BOTW Directory’s editorial integrity and precise categorization make them a favored source for search engine indexing. A BOTW Directory citation confirms the relevance of your website and provides search engines comfort in the quality of your content. The top search engines use this trust as a major factor in ranking your website in their engines.

• Precise and Deep Linking

With over 100,000 categories your site can relevantly receive multiple directory citations. If you have multiple channels or offerings available on your website, BOTW has a relevant category to feature them in. This precise and deep linking is another way the BOTW Directory confirms your relevance to search engines and consumers.

The Bottom Line

Best of the Web is the internet’s most authoritative directory, offering website owners and marketers the opportunity to drive relevant traffic and improve their visibility with major search engines.

As a valued client of Lunarpages, receive an exclusive 40% discount on all Directory submissions at Best of the Web.  So have it at!  Sign in to your Lunarpages account to find out the coupon code and get listed in Best of the Web for as low as $89!