Author: Mitch Keeler

I am a big fan of Google Analytics and all the in-depth statistics and information it provides to me on and about all the websites I track with it.  However, to somebody that is not as familiar with it, all the bells and whistles might be a little scary.  With that said, Google has released an entire series of helpful tutorials that will help you get more out of Google Analytics.

Here are some of my favorites that I have checked out thus far:

• Introduction into Google Analytics – In this lesson, you will learn:
  • what Google Analytics can do for your business or website
  • how Google Analytics works
  • how often your data is updated and how Google stores it
  • how to set your Data Sharing preferences
• How to Install the Google Analytics Tracking Code – In this lesson, you will learn:
  • how to create a new account
  • where to place the Google Analytics Tracking Code
  • about website setups that require customization
  • how to verify installation
• Pageviews, Visits, and Visitors – In this lesson, you will learn:
  • where to find Pageviews, Visits, and Visitors metrics
  • how Pageviews, Visits, and Visitors are calculated
  • the difference between Pageviews and Unique Pageviews
  • the difference between Absolute Unique Visitors and New vs. Returning Visitors

These FAQs and tutorial walkthroughs are actually apart of Google’s Testing Center, where you can certificate giving you bragging rights of being a Google Analytics expert.