By Mitch Keeler

Sure your blog has readers, you have comments but do you have all the statistical information you could have on your RSS feed subscribers? I have been a big fan and user of FeedBurner since day one, and thus far there is nobody else out there that does feed statistics and help like they do.

For anybody who is running a blog or any other web site type that can have subscribers it is almost a must to have and setup.

1. Subscriber Count – With this you can see exactly how many people are subscribing to your feed. The people who actually care enough to follow you to make sure they get more of what your offering.

2. E-mail Subscriptions – With FeedBurner, you can setup your own newsletter with your RSS feed posts. It would be delivered to your subscribers daily and would include all your posts for that day.

3. Feed Powered Graphics – FeedBurner is one of the few places that will allow you to turn your RSS feed into an animated banner showing you your recent posts. That is interactive advertising.

4. Web Page and Feed Stats – Your probably not really looking for yet another way to track your web page stats but tracking your feed stats can really tell you a lot about who is reading what content. Focus on what works best for you.

5. Easy Optimization – No more confusing XML clutter when you view your RSS feed. FeedBurner makes your feed look just like any other web site as well as adds all kinds of subscription buttons.

6. Podcast Helper – Have a podcast? Thanks to FeedBurner and their easy podcast settings you can setup everything iTunes needs right there and just link to your audio link and the podcast feed will be created automatically.

7. Monetize Your Feed – Want to make a little cash on the side? You can also earn a little ad income off your feed too if you have enough subscribers. Yet another way to make some easy (although, very little) cash.

8. Easy Chicklet Generation – Putting those “Add to Google” or “Subscribe on My Yahoo” icons on your site can be a pain. FeedBurner though puts them and the code needed for them all one one single page. Just copy, paste and your good to go.

9. Republish Your Work – Under the “Publicize” tab you get an option for BuzzBoost. This lets you republish your headlines on any site using just a little JavaScript.

10. Uncommon Uses – Possibly the best is the Uncommon Uses tracker. This makes it brain dead simple to track down people who may be stealing your content via feed scrappers.

As you can see there are many good reasons why you should be using FeedBurner. This list barely scratches the surface of all the nice things that they provide to you. If you want to subscribe to the Lunarpages Newsletter feed you can find it here:

http://feeds.feedburner.com/web-hosting-newsletter/