Comments on: Creating the Perfect Logo

By: Albert

Albert — Thu, 07 Feb 2008 21:13:23 +0000

I really like this article. Thank you, Tiara.

I have a different outlook to Tim: I love DIY, particularly in the context of the Internet. I support everyone doing the best they can with whatever resources they have. I’m not well off, so I get as much as I can cheaply or for free. I’m a self-taught Web site developer and all the information I learned from was/is cheap or free. In turn, the work I do is affordable, and some is free of charge. For that reason I greatly appreciate the use of something that is inexpensive or free, and I’m always grateful to the individuals who took the time and effort to make it.

By: adam j

adam j — Thu, 31 Jan 2008 01:40:24 +0000

I found this article to be good beginner/intro piece for many in its target audience. tim, you are correct in pointing out that a seriously high-quality logo is usually something you’ll have to pay for. Tiara is also right in much of her advice. I myself am an aspiring designer, and as such, I will be creating my own logo. (After all, who wants to hire a designer who can’t even design for himself?) In my case, I’m not cheaping out and still need this info.

The best piece of advice in here is the importance of trying many, MANY different ideas. I’m currently working on a logo design project at my design school, and our teacher told us the Michelob logo took 2500 concepts and revisions before it was finalized. We started with 100 sketches to get us moving, and she considered that a *small* number.

By: tim

tim — Wed, 30 Jan 2008 18:06:43 +0000

tiara – fair enough. a logo design is a big decision.

i guess my advice differs: don’t cheap out on the logo. it is a one-time expense. you have to ask yourself, who is the logo for? me? customers?

here’s the bottom line: if customers can’t tell the difference between a designed logo and a cheapie logo, or if they don’t care what your logo is, then the opinions either of us give is irrelevant and you can skip the logo, cheap out or have one designed. for those customers, nothing you put out there will matter. however for those customers that it does matter, then showing a cheapie, clip-art, half-hearted logo will make a difference. conclusion? it could only hurt you to have a cheapie logo.

By: Tiara

Tiara — Wed, 30 Jan 2008 01:43:50 +0000

Tim – Well, my intention is never to say I know everything or that I’m writing these articles to the rigorous and/or deliberate business owner who is scouring Google every day. I’m just offering some simple advice on creating a great ideal for your business and giving my opinion for the small guys who can’t afford to spend big bucks having someone else design a logo for them. In looking at the logos that came before (FedEx and Amazon), I’m merely pointing out that these are brandable images that we “get” instantly. I don’t mean to say FedEx’s logo says everything about what the company does, but it conveys the message pretty well. Just my thoughts on the matter.

At any rate, thanks for the comments everybody else!!

Frank, you might have a look at Todd Austin’s article in our very first issue: http://www.web-hosting-newsletter.com/2007/08/01/kuler-colors-adobe-gets-its-scheme-on/

By: Frank

Frank — Tue, 29 Jan 2008 23:20:34 +0000

The article is nice. Where can I get more information about using the right color for a logo and the website colors.
Thanks

Frank
http://www.space64.com

By: tim

tim — Tue, 29 Jan 2008 22:36:44 +0000

that’s it? that’s what you have to say? i mean, if i had never read this article, i would assume that this is how any conscientious business owner would approach the issue of a logo. you don’t offer one solid piece of information that can’t be self discovered by a rigorous and deliberate business owner.

now, if you don’t have any money, of course you get bunk. this was one item that i grit my teeth over and spent money to get right.

the purpose of a business is not what a logo is for. the logo is a quick unique identifier for your business. look for yourself: the apple, honda, superman, pepsi and mcdonald’s logos say *exactly* nothing about the business. they are, however, quickly identifiable. *that* is the purpose of a logo.

notwithstanding the author’s comments, amazon.com and fedex logos do *not* convey what the business actually does. show the logo to someone that does not know what the business does and ask them. they will give you nothing back. (arrow in the fedex logo — honestly)

trying to imbue the essence of your business into your logo is a complete waste of time and will turn out to be not a logo but an overly complicated mess.

hey, maybe we are supposed to assume that tiara rea is the term for one of those sharp pointy parts of the crown they give miss america.